Chopova Lowena Opens First London Store

Chopova Lowena has opened its first-ever owned and operated retail space. The London label's new store, called the Chopova Lowena Clubhouse, launched in Bethnal Green, east London, on August 27, 2026, as reported by Dazed.

The opening marks a major milestone for the brand, which was founded by designers Emma Chopova and Laura Lowena almost a decade ago. Their new Clubhouse features a mascot named Petal to welcome visitors. The store's interior design continues to explore Emma Chopova's Bulgarian heritage, incorporating vintage tapestries and folktale characters.

Collaborations with several artists shaped the store's look. The furniture was designed in partnership with David Pringle. Light fixtures were provided by Saelia Aparicio, and vases were created by Alake Shilling.

Clubhouse Capsule Collection

To commemorate the store opening, Chopova Lowena launched a special Clubhouse capsule collection. This new line introduces the Petal mascot to the world through a range of merchandise. Available items include T-shirts, camouflage bandanas, stickers, and caps.

Other Fashion News This Week

The source report from Dazed also covered several other fashion announcements from the same week. These items were part of a broader fashion news round-up.

JW Anderson launched its Twisted Denim campaign. It stars actress Dree Hemingway, who previously appeared in the brand's SS27 lookbook, alongside her partner Nick Delli Santi. The campaign imagery features the couple in an entangled embrace.

Amiri previewed its Biscotto bag in its AW27 campaign. The bag itself is not set for official release until September 3, 2026. The campaign celebrates the spirit of Laurel Canyon and features a soundtrack by The Hellp.

London's Victoria & Albert Museum announced a major retrospective on Freddie Mercury. The exhibition is scheduled to run from October 2026 through January 2027. The museum has previously hosted shows on icons like David Bowie and Naomi Campbell.

Samsøe Samsøe featured its first-ever brand ambassador, Madeline Argy, in a new campaign. The model and TikTok star, announced as ambassador last year, was photographed in New York by Justin Leveritt.

Calvin Klein tapped singer Tate McCrae as the face of its latest denim campaign. McCrae follows other celebrities like FKA Twigs, Justin Bieber, and Bad Bunny in fronting campaigns for the brand. The source also noted Dazed launched its Autumn 2026 issue, featuring North West, Ethel Cain, an exclusive look at GTAVI, and interviews with Rei Kawakubo and Matières Fécales.