LOEWE and On Unveil Fall/Winter 2026 Sneaker and Apparel Collection
LOEWE and On have revealed their Fall/Winter 2026 collaboration, featuring the Cloudsolo Hiker and Cloudtilt Cosmic sneakers alongside a technical apparel line. The collection, blending Swiss performance with Spanish craftsmanship, launches on October 15.
LOEWE and On have unveiled a collaborative Fall/Winter 2026 collection featuring two headline sneaker models and an accompanying apparel range. The collection, which includes the LOEWE x On Cloudsolo Hiker and Cloudtilt Cosmic sneakers, will be available for purchase at LOEWE and On stores or channels from October 15. Campaign imagery for the release was photographed by Rosie Marks, framing the intersection of On’s Swiss performance engineering and LOEWE’s Spanish craftsmanship.
Design and Technology of the Cloudsolo Hiker
The Cloudsolo Hiker combines rugged outdoor aesthetics with performance details. It features a lugged outsole made of marbled rubber and retains On’s signature cloud heel cushioning system. Custom hooks are included for two-tone rounded laces, and a metallic buckle bearing both brands’ marks completes the look. The sneaker is offered in four distinct earth-toned colorways.
Innovation in the Cloudtilt Cosmic Sneaker
The Cloudtilt Cosmic refines the original silhouette with a slimmer profile. It introduces the new CloudTec Phase bottom unit, which exposes the arch and increases cavity size for enhanced cushioning. The upper uses engineered mesh and transparent overlays, with LOEWE’s Anagram logo stitched in as a subtle branding detail. This model launches in a broader spectrum of six colorways.
Apparel Range and Campaign Vision
The collection spans a full technical apparel range. It includes parkas and puffers with adjustable hoods and hems, zippered pockets, and built-in ventilation. Lighter layers, such as tops, skirts, and bootcut trousers, are made from stretch double-jersey and feature mesh ventilation panels. The apparel color story is anchored in neutrals and accent hues like black, khaki green, dark orange, purple, and yellow. Select pieces feature a multicolor print inspired by the Swiss Alps.
The campaign features artists Joan Jonas, Martine Syms, and Tarek Atoui moving through forests and city streets. It frames movement itself as a creative engine, showing the collection in dynamic, natural settings.
Availability and Creative Leadership
The LOEWE x On FW26 collection will be sold through LOEWE and On’s retail channels. The campaign was photographed by Rosie Marks and features the multidisciplinary artists Joan Jonas, Martine Syms, and Tarek Atoui. The collection will be available for purchase at LOEWE and On stores or channels.
