Editorial Policy

The editorial policy of kicksandcolourways defines the scope and standards for all published content. This site is a reference resource focused exclusively on athletic footwear. Its content is structured around the silhouette and the colourway, keyed to release dates. It will not publish betting content, health, legal or financial advice presented as instruction, or material concerning a person’s private life. All facts, such as release dates and technical specifications, are verified against primary sources where possible. Invented quotes have no place on the site.

kicksandcolourways maintains a clear separation between reference material and reporting. Reference pages, such as those for a Silhouette or Colourway, contain established, factual information presented neutrally. Reporting, found in sections like News or Releases, covers current events and announcements. This reporting is factual and avoids speculation, clearly distinguishing confirmed details from industry rumour.

When a claim cannot be independently verified, it is either omitted or its unverified status is explicitly stated. The site does not present rumour as fact. For imagery, kicksandcolourways uses real photographs, always credited to the original source where a credit exists. It will never publish a picture of a real person's face generated by software, nor present such an image as a photograph.

The site's coverage is structured into dedicated sections including Sneakers, Releases, Resale, Fit & Care, Collaborations, and Where to Buy. The primary market for this information is North America. All content is created to serve as a permanent, useful record.

Readers with corrections, suggestions, or concerns about editorial content are encouraged to contact the editors for review. Correspondence should be directed to the published contact address.